The average business wastes 76% of their ad spend on clicks that never convert.
Yours doesn't have to.
Paid ads are the fastest path to qualified leads — when every dollar is tracked, every click has a destination, and the entire funnel is built to convert. We manage Google, Meta, and LinkedIn campaigns as part of a connected system, not a standalone line item. The ads get smarter every month because the data tells us exactly what to change.
This is probably why you're here
You're burning budget on clicks that never become customers
Money goes out every month. Reports show impressions, clicks, CTR — but revenue doesn't move. You're paying for traffic that bounces, browses, and leaves. The ads might be fine. The problem is everything after the click.
You can't tell which ads actually generate revenue
You see clicks and impressions but can't trace an ad to a phone call to a closed deal. Without attribution, every budget decision is a guess — and guessing at $5,000/month gets expensive fast.
One algorithm change tanks your entire lead flow
You're over-reliant on a single platform. When Meta changes its algorithm or Google updates quality scores, your leads drop 30-50% overnight. You scramble to recover while competitors who diversified barely notice.
Your agency's answer to everything is 'increase the budget'
Performance dips? Spend more. Leads slowing down? Spend more. Nobody's looking at the landing page, the targeting, the follow-up sequence, or the conversion path. They're optimizing for their revenue, not yours.
Sound familiar? Let's fix it.
Talk to UsWhat we actually deliver
We don't just manage ads. We build a paid acquisition system — every campaign connected to tracking, landing pages, and follow-up so no lead falls through the cracks.
Qualified leads flowing within weeks, not months
We launch campaigns that reach the right people with the right message at the right moment. Not vanity traffic — qualified prospects who match your ideal customer profile and are ready to buy. Most clients see their first leads within 7-14 days of launch.
Full-funnel strategy, not just ad management
We audit your entire path from click to customer: ad targeting, landing page, follow-up sequence, and conversion tracking. A perfectly targeted ad that sends traffic to a bad page still wastes money. We fix the whole chain.
Every dollar tracked from click to revenue
Conversion tracking, call tracking, UTM parameters, and attribution models that connect ad spend to actual revenue. You'll know your true cost-per-acquisition — not just cost-per-click. No more guessing which campaigns actually make money.
Multi-channel strategy that reduces platform risk
Google for high-intent search traffic. Meta for audience targeting and retargeting. LinkedIn for B2B decision-makers. We diversify your traffic sources so one algorithm change doesn't tank your business.
Ad creative that stops the scroll and drives action
Compelling headlines, offers, and creative built around what your customers actually care about — not generic industry copy. We test variations systematically so the best-performing creative gets the most budget.
Continuous optimization that compounds over time
We don't set and forget. We A/B test ad copy, audiences, landing pages, and bid strategies weekly. Performance improves every month because the data tells us what to change — and we actually change it.
Platforms we manage
Google Ads
Search, Display, YouTube, Performance Max — capture people actively searching for what you sell. The highest-intent traffic source available.
Meta Ads
Facebook & Instagram — audience targeting, retargeting, lookalike audiences, and demand generation. Build pipeline before they even start searching.
LinkedIn Ads
B2B lead generation — target by job title, company size, industry, and seniority. Higher CPC, significantly higher lead quality.
The CYA Ads Engine: how it works
Not a set-it-and-forget-it ad campaign. A system that gets smarter every month, connected to your analytics, CRO, and revenue data so every optimization is informed by real results.
Audit & strategy
We analyze your current campaigns (if any), your competitors' ad strategies, and your unit economics — average deal size, close rate, lifetime value. We build a plan with projected CPL, CPA, and ROAS before spending a dollar, so you know exactly what 'success' looks like.
Campaign build & tracking setup
Keyword research, audience building, ad copy, creative, and landing page optimization. Conversion tracking, call tracking, and UTM parameters are configured from day one. No launching without proper attribution — that's how budgets get wasted.
Launch & learn
We go live and start collecting data. The first 2-4 weeks are about finding what resonates: testing audiences, creatives, offers, and landing page variations to find the winning combinations. You'll see leads early, but we're still dialing in.
Optimize & scale
Once we find what works, we double down. Kill underperformers, scale winners, test new angles. Your cost-per-lead drops while volume increases. Monthly reviews connect ad performance to actual revenue so we optimize for the metrics that matter to your business.
CYA Engine vs. the alternatives
Not all ad management is the same. Here's how the CYA Engine approach compares to what most businesses experience.
| CYA Engine | Traditional Agency | DIY / Freelance | |
|---|---|---|---|
| Funnel scope | Full funnel — ads, landing pages, tracking, follow-up | Ads only | Ads only (basic) |
| Attribution | Click-to-revenue tracking with real ROAS | Click and conversion counts | Platform-reported (inflated) |
| Platform coverage | Google + Meta + LinkedIn, coordinated | Usually one platform | One platform |
| Landing pages | Custom-built and A/B tested | Your existing pages | Your existing pages |
| Connected to other channels | Integrated with SEO, CRO, analytics | Siloed from other services | Not connected |
| Optimization cadence | Weekly testing and bid adjustments | Monthly check-ins | When you have time |
| Reporting | Revenue-focused with actionable next steps | Impressions and clicks PDF | Platform dashboard (raw) |
Investment
No hidden fees. No long-term contracts. Management fees are separate from ad spend so you always know exactly where your money goes.
Single Platform
$2,000 - $5,000/mo
- ▸One platform (Google OR Meta OR LinkedIn)
- ▸Campaign strategy & setup
- ▸Ad copy & basic creative
- ▸Conversion tracking & call tracking
- ▸Landing page audit & recommendations
- ▸A/B testing (ads & audiences)
- ▸Bi-weekly reporting & strategy call
Multi-Channel
$5,000 - $10,000/mo
- ▸Everything in Single Platform, plus:
- ▸2-3 platforms managed & coordinated
- ▸Cross-platform attribution & reporting
- ▸Custom landing page builds & A/B testing
- ▸Retargeting campaigns across platforms
- ▸CRO integration for landing pages
- ▸Weekly optimization calls
- ▸Competitor ad monitoring
* Ad spend is separate from management fees. Minimum recommended ad spend varies by industry — typically $2,000-$10,000/month.
Not sure which tier fits? Let's talk — no pressure, no pitch.
Talk to UsAds are the accelerator in the CYA Engine. They drive targeted traffic into your website (component 01), where CRO (component 03) optimizes the conversion path, and Analytics (component 05) tracks every dollar from click to revenue. SEO data reveals which keywords have the highest buyer intent — so your ad targeting gets sharper over time. Without the engine, ads are just expensive traffic. With it, every campaign gets smarter because the data from every other component feeds back into your ad strategy. The result: lower cost-per-lead, higher conversion rates, and ad spend that compounds instead of evaporates.
Frequently asked questions
How much should I spend on Google Ads?
It depends on your industry and cost-per-click. For most B2B services, plan $2,000-$10,000/month in ad spend (separate from management fees). We model your expected cost-per-lead and ROAS before you spend a dollar, so you know exactly what to expect. We'd rather you start smaller with tight targeting than blow a big budget on broad campaigns.
Google Ads vs Meta Ads — which should I use?
Google Ads captures people actively searching for what you offer — high intent, ready to buy. Meta Ads reaches people who match your ideal customer profile but aren't actively searching yet — awareness, demand generation, and retargeting. Most businesses benefit from both: Google for immediate leads, Meta for building pipeline and staying top-of-mind. We'll recommend the right mix based on your business model, sales cycle, and budget.
Why aren't my current ads converting?
Usually one of three things: wrong targeting (keywords or audience), a landing page that doesn't match the ad's promise, or no follow-up system after the click. We audit the entire funnel — not just the ad — because a perfectly targeted ad sending traffic to a bad page is just expensive waste. Most businesses we audit have at least two of these three problems.
How quickly will I see results?
Paid ads can generate leads within the first week of launching. However, the first 2-4 weeks are an optimization period — we're testing audiences, ad copy, and landing pages to find what converts best. By month 2, you should have a predictable, optimized pipeline with clear cost-per-lead numbers. Unlike SEO, you don't wait months for results.
Do I need a new website before running ads?
Not necessarily, but your landing pages need to convert. If your current site has poor mobile experience, slow load times, or no clear CTA, ads will underperform regardless of how well they're targeted. We'll audit your site first and tell you honestly if it's ready — or if a few targeted landing page improvements would unlock significantly better performance.
What's included in the management fee?
Strategy, campaign setup, ad creative (copy + basic graphics), audience research, keyword selection, bid management, A/B testing, conversion tracking setup, landing page recommendations, and monthly reporting with specific next-step recommendations. We don't just set it and forget it — we actively optimize every week.
What makes CYA's approach different?
Three things. First, we manage the full funnel — not just the ads, but the landing pages, tracking, and follow-up systems that determine whether clicks become customers. Second, your ads connect to every other component in the CYA Engine — SEO data informs keyword bids, CRO improves landing pages, analytics closes the attribution loop. Third, we're transparent about what's working and what isn't. No vanity metrics, no hiding behind impressions. You see cost-per-lead, cost-per-acquisition, and actual revenue generated.
Keep reading
Ready to talk?
No sales pitch. No contracts. No obligation. Just a real conversation about where your business is and what it would take to get it where you want it to be.
Whether you hire us or not, you'll walk away with a plan.